Nearly 500 million people network and interact through LinkedIn, with 40% using it daily. It is one of the most powerful tools for recruiting, job searching and networking today.
The average CEO has 930 connections and 41% of millionaires use LinkedIn. Just think about that for a second: If CEOs, millionaires and major companies across all industries are using LinkedIn to network and find potential candidates, shouldn’t you be too?
If you’re looking for a new job or want to stay in the market and up-to-date with your industry, the best thing you can do is make sure your profile stays active and fresh.
Keep your profile alive. If you want your profile to stand out among thousands of others in your industry, you need to update it. That includes:
- A Headline. Your LinkedIn headline is important because it tells recruiters what you do and how you see yourself professionally. Add this or make sure it is up-to-date. This is one of the first things that jumps out on your profile page, just under your name.
- A summary. The second thing that will quickly give recruiters an idea of your job skills is your summary. It’s a paragraph or two that shows up under your photo and above your career history. Use a personal, professional tone to tell your own story, in your own voice.
- A professional photo. This isn’t Facebook, so use a more professional looking headshot or photo if you have one. If you’re interacting with clients on a daily basis, this photo is especially important. Make sure it looks like you, is friendly and inviting.
- Recommendations. The easiest way to get recommendations is to give them to people you know. So, if you don’t have any now, start recommending co-workers or clients.
- Enhancements. Upload recent images, videos, graphics, presentations and documents that you have from past jobs or projects. There is no better way to show off your strengths and accomplishments then to let others see them.
Use your words wisely. With over 11 million active job listings on LinkedIn, take the time to search through some job listings you are interested in and write down phrases or copy to use in your profile. Adding some of these words in your skills section, work experience and summary will help you show up in searches, connecting you to the right people without having to do any searching yourself.
Be social. LinkedIn is a social site, so use it like one. Interact and engage on the site by liking, commenting and sharing articles and content relevant to you. When you reach out to connections, leave a personal note. Even if you don’t know them, consider complimenting their skills or experience or noting what interests you about their profile.
Your LinkedIn profile is a personal, social network profile, so don’t over think it. The last thing you want is for it to feel unnatural. But don’t be afraid to give it a little facelift every now and again. You never know who is searching for the perfect candidate out there just like you!