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YouGov Review [2024] Is YouGov Legit, America Reviews

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Many people have strong opinions about current events and popular culture, and 80% of American adults agree that the internet makes it easier for people to share their views with a large number of people. 

Your opinions about current affairs matter, and you can earn money for sharing them by participating in online surveys. 

One of the most popular platforms for online market research surveys is YouGov — but is it worth your time? In our YouGov review, we’ll dive into what to expect from the platform and how to sign up.   

What Is YouGov? 

YouGov is a global market research company. The platform is based in the UK but has operations throughout North America, continental Europe, and Asia. 

YouGov is best known for its online survey platform, which is one of the most popular survey apps that pay cash on the market. Users can earn points by answering surveys about politics, pop culture, shopping habits, and other hot topics. In exchange for completing surveys, users can earn cash, gift cards, and a variety of other rewards. 

The YouGov website inviting users to build their profiles, participate in research surveys to earn rewards, and talk about what matters to them.
You can earn rewards for participating in research surveys with YouGov.
Source: YouGov

Is YouGov Legit? 

Yes, YouGov is a legitimate survey site. Users earn points for the surveys they participate in, which they can then exchange for a variety of rewards. The platform is safe and secure, and users participate in important market research studies. 

Is YouGov Worth It?

For most people, YouGov is a worthwhile way to make a little extra cash or earn fun rewards. It’s one of the top secret websites to make money online by taking surveys. While you certainly won’t get rich, it’s an easy way to monetize your free time. 

YouGov surveys are very short, particularly when compared to other survey platforms, so they’re easy to do when you have a break in your day. You can even complete surveys on the go using the YouGov app. 

However, if you need a way to earn free money now or are looking for a particularly lucrative side hustle, YouGov might not be the right option for you. Payments for each survey are relatively small, so it can take a long time to earn enough for a reward. 

The YouGov website inviting users to sign up to earn money by sharing their opinions and shaping the news.
YouGov invites users to earn money sharing their opinion. 
Source: You Gov

How Does YouGov Work? 

Signing up for YouGov is free, and it takes just a few minutes to get started. To sign up for YouGov, you’ll need to complete a quick questionnaire with demographic questions about your age, gender, and zip code. You’ll also need to provide your email address and enter a verification code. 

You’ll earn YouGov points just for completing the sign-up process. Once you’ve verified your email address, you’ll be taken to the YouGov home page, where you’ll see your first survey opportunity. You’ll also receive emails when new surveys are available for you. 

YouGov encourages users to complete their profile and get more personalized survey recommendations. Unlike with other survey sites, you’ll always earn points for completing surveys with YouGov, even if you get screened out. 

YouGov’s surveys are relatively short and accessible when compared to other survey sites, so you’ll spend less time answering the same questions over and over. They also cover interesting topics like politics and pop culture.

YouGov also has a variety of other activities available on its site, such as daily polls and ratings. You won’t earn points for completing these activities.

When you’ve earned 25,000 points, you can redeem those points for a $15 gift card to one of many popular retailers, including Amazon, Walmart, Sephora, and more. Alternatively, you can save up 55,000 points for a $50 bank transfer. 

It can take time to hit these reward thresholds. Most surveys pay anywhere between 500 and 1,000 points, although you’ll occasionally earn higher rewards for completing longer surveys. 

What Is The Catch With YouGov? 

When it comes to survey sites, YouGov is one of the best. However, it can take time to earn money on YouGov. You’ll need to take anywhere from 25 to 50 surveys to earn a gift card, and you’ll need to take even more to earn a bank transfer. Additionally, surveys aren’t always available. On some days, you might receive multiple surveys, but on others, you might not receive any at all. 

Is YouGov Safe?

Yes, YouGov is a very safe survey platform. YouGov only collects data for research purposes and won’t share your personal information with others. If you decide you no longer want to share your data or participate in YouGov studies, you can contact them and have your data removed from their database. 

Pros and Cons of YouGov 

As with any survey platform, there are some advantages and disadvantages to using YouGov. Here are the pros and cons of using the platform: 


  • Signing up for YouGov is fast and easy, and you’ll earn points for answering the sign-up questions. 
  • YouGov surveys are short and cover very interesting topics. 
  • YouGov uses your responses to provide more personalized survey results in the future.
  • There’s a YouGov app available for iOS and Android, so you can take surveys on the go. 
  • YouGov has a variety of rewards available, including gift cards and cash payouts. 


  • Survey reward amounts are small, so it can take a long time to earn enough for a reward. 
  • You won’t earn points for answering daily questions and participating in discussions. 
  • There aren’t always surveys available to complete. 

YouGov Reviews / Yougov.com Reviews / YouGov America Reviews 

Many YouGov users have shared their opinions about this survey site online. YouGov gets high praise from some reviewers while others have had issues with the site. 

For example, this YouGov review mentions that the platform offers fun and interesting surveys. They also like that they always receive points for the surveys they complete, unlike on some other survey platforms. 

A 5-star Trustpilot review from a YouGov user who has been participating for years and enjoys having their voice heard and being compensated.
A positive YouGov Trustpilot review from a user who enjoys the surveys and the compensation they receive for participating.
Source: Trustpilot

This Reddit YouGov review shares a mostly positive experience with the site. The reviewer says that it takes a long time to earn enough to cash out but that it is a legit opportunity. They also note that the surveys are often mentioned in the media, which is exciting. 

A YouGov user on Reddit says it does take a long time to earn rewards but that they see results on the news and that they don't get kicked out of surveys early like on other platforms.
A YouGov review from a user on Reddit who finds the pay low but says the opportunity is legit. 
Source: Reddit

Other YouGov users aren’t as happy with the platform. For example, this YouGov review on Trustpilot mentions that it can take a very long time to accumulate enough points for a reward. This user only received an average of one survey per week. 

A 1-star Trustpilot review from a YouGov user who says it's taken them over a year to qualify for a reward and that they won't be participating any longer.
A negative YouGov Trustpilot review from a user who feels it takes far too long to earn rewards and that there isn’t much leeway to give honest answers on the surveys. 
Source: Trustpilot

Another user on Reddit had a frustrating experience with the site. They mentioned that when they got close to the payout thresholds, the amount of surveys available started to slow down. 

A YouGov user on Reddit stating that the payout threshold is too high and that they stopped getting surveys when they got close to it.
A negative YouGov Reddit negative review from a user who said they stopped receiving surveys when they got close to the payout threshold. 
Source: Reddit

YouGov Reviews BBB 

Another place to look for a YouGov review is the Better Business Bureau. YouGov is not currently accredited by the Better Business Bureau, and the platform currently has an “F” rating. This is likely due to the high volume of customer complaints the site has received. 

There are 23 YouGov customer reviews on the site, with an average rating of 1.04 out of 5 stars. Many reviewers have mentioned not receiving their gift cards or bank transfers within a reasonable amount of time. 

Commonly Asked Questions About YouGov 

YouGov Competitors / Alternatives To YouGov / Similar To YouGov? 

There are many other survey sites that are good alternatives to YouGov. These include: 

If you’re looking for alternative side hustle options, you can also earn gift cards by playing games. And read Is Cookie Cash Legit? to learn how you can win money with this moible game.

Is YouGov a Scam? 

No, YouGov is not a scam. YouGov is a legitimate and trustworthy survey site where users can earn points for completing surveys. These points are redeemable for cash rewards and gift cards. 

YouGov Survey Legit?

As mentioned in our YouGov review, this is a legit survey platform. Users can earn rewards for participating in market research studies. Users earn points for every survey completed, regardless of whether you pass the screening questions or not. 

YouGov Earn Money?

Yes, you can earn money on YouGov by taking surveys and completing your profile. When you complete these activities, you’ll earn points, which you can redeem for a bank transfer or gift cards. 

You may also want to find out if you could have any unclaimed money class action settlements and see what the average class action lawsuit payout per person is.

How Long Does It Take To Get 5000 Points on YouGov? 

The exact amount of time it takes to earn 5000 points on YouGov will depend on how many surveys you receive. If you receive one survey per day, it would take anywhere from 5 to 10 days to earn 5000 points. However, some users find that it takes much longer to reach this threshold, as they don’t receive survey invitations every day. 

How To Get More Surveys on YouGov? 

To get more survey invitations on YouGov, make sure your profile is fully completed. This will help YouGov match you with the surveys that are the best fit for you. Completing the daily questions may also help, as YouGov also uses that information to find you surveys. 

How Much Does YouGov Pay?

You’ll earn roughly 500 to 1,000 YouGov points for each survey you take. A $15 gift card is 25,000 points, while a $50 bank transfer is 55,000 points.